MORE THAN A NICE SCENT!
Newsletter No.59
04.06.26

Welcome Video:
Welcome to the 59th edition of the More Than A Nice Scent
Hello fragrance friends!
I found myself standing near the lilacs in my garden, surprised by how one scent can evoke two very different emotional meanings.
Not every fragrance evokes good vibes. Some become meaningful because they refuse to comfort us. That’s what makes them unforgettable.
In this edition’s essay, you’ll see why fragrance memories are not always pretty. But how they may also be the most meaningful ones we have.
Best regards,
Scott
Listen here for an AI podcast this edition's feature essay:
The feature essay:
The Saddest Smell I Know
What’s the saddest fragrance you’ve ever smelled?
Think about that for a second. Not the prettiest scent. Not the most luxurious.
The saddest?
Mine is lilac.
I was a kid when my grandfather and I were leaving for the hospital because my grandmother was dying from cancer. Before we left, he grabbed a can of lilac air freshener, and sprayed it all over himself like it was cologne. I just stared at him.
Then he turned to me and asked if I wanted some too. I probably looked at him like he was crazy, but as politely as I could, I said, no thanks. He smiled and we headed for the door.
I didn't understand then what I understand now.
That wasn't a man confused about fragrance. He was a man showing up for someone he loved with the only thing he had. A $1 can of aerosol spray. Used with complete sincerity.
I've smelled thousands of fragrances since that day.
Expensive ones.
Rare ones.
Beautiful ones.
None of them have stayed with me the way that one did.
That used to confuse me. Now it's the most useful thing I know.
And it has nothing to do with perfumery.
Or maybe it has everything to do with perfumery. Just not the way we usually talk about it.
Why Lilac Is Different
Lilac is a very interesting Emotional Fragrance Design scent. Not because it's beautiful. But because even at its sweetest, there's something dirty and unsettling inside it.
Sweetness and decay. Renewal and grief. Sitting right next to each other in the same flower.
I have an old French perfumery manual open on my desk right now: Manuel du Parfumeur (1951). Pages worn thin. And even back then, it said what every perfumer eventually learns: lilac is one of the hardest floral accords to create. It only blooms for two or three weeks, and you can't truly capture its scent from nature.
But we keep trying.
Because some scents touch something deeper in us.
What's Actually Inside a Lilac Accord?
Here's what I use:
Hydroxycitronellal (Innocent): Soft. Floral-muguet. Dewy green. Fresh petals. A little soapy. It balances the heavy, the narcotic, and the animalic facets of lilac. Allergen.
Phenylethyl Alcohol (Romantic): Rosy. Honeyed. Warm. Gentle. Soft petals. Honey-like. Tender. Affectionate. Main molecule found in rose absolute.
Alpha-Terpineol (Nostalgic): Pine oil minus the camphor. Fresh floral with a lime peel note. Blooming. Adds volume to lilac and lily of the valley. Comforting. Reminds me of vintage soap bars.
Cinnamic Alcohol (Opulent): Sweet. Balsamic. Slightly cinnamon-spicy. Warm. Velvet. Evaporates slowly. Acts as base note. Gives the lilac accord a heavy, sensual soul.
Heliotropin (Nostalgia): Powdery. Almond-cherry-like. Soft. Comforting. Cosmetic. Add too much and it becomes baby powder.
Indole (Vulnerable): Dirty, animalic, slightly fecal. Reminds me of bad breath. But in small amounts, gives lilac its intoxicating, narcotic character. Counterbalances the innocence of Hydroxycitronellal and Heliotropin. Makes the accord feel real.
Right now, lilac is blooming in my garden.
Every day, I walk past it. And the scent stops me.
It sparks my memories. Same scent. Same molecular building blocks as that aerosol can, forty years ago. But today, it doesn't remind me of hospitals.
It doesn't smell like grief.
It smells like spring. Like something starting over. Like the world deciding to try again.
The same scent. But two completely different emotional experiences.
Which brings me to a question I've been thinking a lot about lately.
If everything was always good, would it still be good?
The chemistry of truth
Viktor Frankl had a term for this: Tragic Optimism.
The belief that you can hold hope and pain at the same time. Not instead of each other. Alongside each other.
It's not a comfortable idea. But it's an honest one.
And it's built into the lilac accord itself. Soft, dewy, fresh Hydroxycitronellal evokes innocence. Indole brings the darkness. Remove the indole and the scent is pretty but lifeless.
The lesson:
The lilacs in my garden feel like renewal because I know what grief smells like. One doesn't replace the other. One makes the other possible.
Your saddest fragrance memory isn't baggage.
It's proof that fragrance makes you feel.
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I started with a question. I still want your answer. What’s the saddest fragrance you’ve ever smelled?
