More Than A Nice Scent
The Complete Archive:
Edition No.58: "The Prestige Myth" challenges the belief that luxury comes from costly materials and uncovers how true prestige begins with the person behind the fragrance. Read it here!
Edition No.57 "Hijacked in Amsterdam" uncovers the invisible “yes or no” in your brain that determines your emotional response to scent and how to design vanilla fragrances people love. Read it here!
Edition No.56: "Blood, Soap, and a Bumblebee" explores surprising research revealing how rose sharpens focus, lifts mood, and even reshapes the brain beyond its romantic reputation. Read it here!
Edition No.55: "The Perfume People Can’t Stop Buying" uncovers the emotional strategy behind La Vie Est Belle and why understanding a fragrance’s “job” explains its massive popularity. Read it here!
Edition No.54: "The Question Nobody's Asking" explores why owning more fragrances doesn’t lead to loving and how the emotional job of a scent changes everything. Read it here!
Edition No.53: "A Holiday Thought Experiment" introduces a simple four-fragrance system designed to match the emotional needs of the people you love. Read it here!
Edition No.52: "Sweet Without Guilt" discover why today’s gourmand perfumes aren’t just trends -they’re psychological tools for satisfying forbidden desires. Read it here!
Edition No.51: "The Inspiration Formula" we explore how to design fragrances that spark creativity by aligning with your unique source of inspiration. Read it here!
Edition No.50: "Why Perfume Needs Rebels, Not Copycats" we explore how Germaine Cellier’s rule-breaking Bandit became a blueprint for emotional fragrance design. Read it here!
Edition No.49: "The 77% Secret No Perfumer Talks About" reveals academic research that proves why designing for emotional identity is the key to loveable fragrances. Read it here!
Edition No.48: "How I Stole Happiness" explore how mastering the emotional impact of one iconic scent can help you design your own signature fragrance of joy. Read it here!
Edition No.47: "The Tuberose Masterclass" uncovers the secrets behind tuberose’s timeless allure and its role in creating emotionally charged fragrances. Read it here!
Edition No.46: "The Next Revolution in Perfume" introduces the emotional design method that’s redefining what it means to create a fragrance people truly love. Read it here!
Edition No.45: "How to Bottle Warm Hugs & Sunshine" explore why technical skills aren’t enough when designing feel-good fragrances. Read it here!
Edition No.44: "Powder Power: Why Grandma Perfumes Are Suddenly Cool Again" we explore the emotional blueprint behind one of perfumery’s most intimate and nostalgic scent profiles. Read it here!
Edition No.43: "Mini-Trend Report" explores the industry’s dramatic shift from ingredient-focused perfumes to emotionally-driven scents that deeply connect with consumers. Read it here!
Edition No.42: "The Secret Keepers of Scent" reveals the hidden power of fixatives in making fragrances last and resonate emotionally. Read it here!
Edition No.41: "The Color of Clean" explores the surprising connections between fabric softeners, color psychology, and niche perfumery, revealing how everyday scents can inspire emotionally impactful fragrances. Read it here!
Edition No.40: "Fresh Horizons: A Fragrance for Today’s Chaos" takes you behind the scenes of my latest creation, revealing how I transformed chaos into clarity through scent. Read it here!
Edition No.39: "Smelling with Your Eyes" examines the emotional allure of purchasing fragrances sight unseen, and how to make intentional choices that resonate deeply. Read it here!
Edition No.38: "The Perfect Seven" introduces a transformative approach to building a fragrance wardrobe aligned with emotional needs like confidence, connection, and creativity. Read it here!
Edition No.37: "Mass Persuasion: When Fragrance Meets Culture" explores the hidden forces behind viral scents and their role in shaping identity and connection. Read it here!
Edition No.36: "Designing for Dubai's Luxury Market" reveals the creative process behind a new fragrance collection inspired by Dubai's opulence and evolving tastes. Read it here!
Edition No.35: "Scents of Balance" uncovers the 2024 fragrance trends of comforting gourmand notes and bold woody ambers as emotional shields in uncertain times. Read it here!
Edition No.34: "Roses, Spice, and the Scent of Storytelling" guides you step by step in creating your unique signature scent inspired by the timeless Portrait of a Lady. Read it here!
Edition No.33: "Write Your Scent Story" shows you how to create a collection of fragrances that symbolize life’s chapters and refine your emotional fragrance vocabulary. Read it here!
Edition No.32: "A Scented Journey Beyond the Basics" invites you to transform your approach to fragrance by mastering the foundational principles of perfumery and more. Read it here!
Edition No.31: "How Opposites Attract in Emotional Fragrance Design" explores the art of blending contrasting fragrance notes to create complex and memorable emotional experiences. Read it here!
Edition No.30: "Hype Couture: Turning Street Style into Scent"explores the process of creating a fragrance that captures urban creativity and youthful energy for a trendy streetwear brand. Read it here!
Edition No.29: "The Emotional Power of Hedione" explores how this versatile molecule transforms ordinary scents into captivating fragrances that deeply resonate with consumers. Read it here!
Edition No.28: "Rugged Elegance: Mixing the Emotional Essence of Terre d'Hermès" explore the art of blending vibrant, earthy, and mineral notes for a powerful emotional impact. Read it here!
Edition No.27: "Scent Memory Magic: How to Use Iconic Fragrances to Your Advantage" explores how and why to use iconic fragrances to design emotionally powerful fragrances. Read it here!
Edition No.26: "Love in the Air: Scent & Seduction" discover my top fragrance recommendations for attracting specific types of partners based on their personalities and emotional desires. Read it here!
Edition No.25: "Fragrance Feelings: Fact or Fiction?" discover the research and techniques that inspired my groundbreaking new method for measuring the emotional impact of fragrances. Read it here!
Edition No.24: "The Beginner's Mind: Rethinking Fragrance Design" explores what happens when perfumers forget their training and start from zero, focusing solely on emotional impact. Read it here!
Edition No.23: "Getting to the Heart of Emotional Fragrance Design," I reveal my setbacks, crashes, and temptations to quit but ultimately find motivation to keep writing. Check out the new book outline! Read it here!
Edition No.22: "The Emotional Allure of Fougère" explores the history, composition, and evolution of this captivating fragrance family. Read it here!
Edition No.21: "Capturing the Essence of Nothing" challenges us to translate things without a scent into emotional fragrance experiences. Read it here!
Edition No.20: "Luxury in a Bottle: The Emotional Essence of Baccarat Rouge" uncovers the allure of Baccarat Rouge 540 and explores the universal appeal of apple scents. Read it here!
Edition No.19: "The Emotional Essence of Trendsetting" reveals how to create iconic fragrances that shape future trends. Read it here!
Edition No.18: "The Essence of Emotional Intelligence" explores the key to unlocking the full spectrum of emotions with fragrances. Read it here!
Edition No.17: "The Power of Less: My Minimalist Perfume Journey" uncovers the beauty and essence of simplicity in perfumery. Read it here!
Edition No.16: "A Guide to the 7-Scent Dimensions" explores the psychological factors beyond scent that shape fragrance preferences. Read it here!
Edition No.15: "Scent Hacking: The New Frontier of Self-Care" introduces how people are using fragrances to intentionally evoke desired mindsets and emotions. Read it here!
Edition No.14: "Storyscenting: The Future of Fragrance Marketing" introduces an innovative new fragrance marketing approach focused on emotional impact versus product attributes. Read it here!
Edition No.13: "Your Scent, Your Story" explores how favorite fragrances reflect the experiences that shape you and become part of your identity. Read it here!
Edition No. 12: "Mindful Scents" question the responsible and ethical use of fragrances to enrich lives versus exploiting consumers. Read it here!
Edition No.11: "Moving Beyond Liking to Loving" explore what transforms pleasant fragrances into emotionally powerful scents people fall in love with. Read it here!
Edition No.10: "Crafting the Scent Story" learn about the psychology of scent to create fragrances that people love. Read it here!
Edition No.9: "Plotting the Story" we explore how the fragrance brief provides the narrative outline to creating fragrances customers love. Read it here!
Edition No.8: "The Unspoken Language of Perfumery" explores how perfumers compose scent stories that evoke emotions, memories, and connections. Read it here!
Edition No.7: "The Emotional Fragrance Design Manifesto" outlines the bold vision for innovation in crafting emotionally powerful fragrances. Read it here!
Edition No.6: "Emotional Fingerprints" reveals the secrete to creating fragrances that connect deeply with consumers. Read it here!
Edition No.5: "The Emotional Blueprint" we journey through the layers of the Emotional Fragrance Design Pyramid and discover the emotional essence of the fragrances we love. Read it here!
Edition No.4: "Capturing Hearts Through Emotional Value (Part One)" we discuss how fragrances reflect our personal narratives. Read it here!
Edition No.3: "Invisible Persuasion, "we explored how fragrances influence our emotions and memories; and how this persuades us into buying certain products. Read it here!
Edition No.2: "We Smell; Therefore, We Are, " we talked all about fragrances reflect our identity and desired future self-identity. Read it here!
Edition No.1: "Good Vibes" I introduced you to the rough draft of the book's introduction. Read it here!